Design two limited edition custom gift boxes designed for Roe & Co’s Cask Strength 2020 edition. 
The design reflects the rich heritage of old Dublin, the new intense flavours of the premium Single Malt, and pays homage to Roe & Co’s commitment to experimentation, reinvention, and community. The flavours derived from the port maturation process include dark berry, plum, spice notes, cherry chocolate, honey roast barley, and velvety caramel.

These designs have been paired with bespoke illustrations of traditional Roe & Co brand symbolism including St. Patricks Tower, the Pear Tree, Verdigris, and The Fox Family. 
The typography communicates one of Roe & Co's core values, 'mixing old with new', pairing modern and traditional serifs.

"Illuminate the town with our own fire" is an extract from the poem, 'Begin to Reinvent', written for the Roe & Co Distillery opening in The Liberties. The custom illustrations, label, and type lockup were brought to life with a copper foil finish.

Designer: Aoife Davis
Poet: Sarah Maria Griffen
Printer: CoLab Packaging
Managing Director: Rosie Gogan-Keogh, Hens Teeth

Case Study - CoLab Printing
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