Create an OOH concept for Alpro's It's Not M*ILK campaign linking it to the key consumption occasions. 

So smooth & creamy, you won't believe it's not m*lk.


Using existing brand assets from the “This is not M*lk” range,  we worked with Alpro developing copy and look and feel for an expansive OOH campaign that is live across major commuter stations, high profile outdoor locations and near store channels. With a particular focus on digital formats, we worked to develop animation that enforces the taste and texture credentials of this new market entrant and encourages plant-based toe dippers to trial the range all the while indicating usage occasions with visual queues. The campaign was supported by TV, PR, In-Store and sampling activities.
Creative Director: Chris Preston
Art Director & Designer: Aoife Davis
Senior Copywriter: Andrew Nulty
Account Director: Ian Hollinshead
Account Executive: Eva Crowley
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