Brief:
Raise awareness of the risks of purchasing prescription medicines online with a goal of changing behaviours.
Raise awareness of the risks of purchasing prescription medicines online with a goal of changing behaviours.
Idea
Click Click Sick
Click Click Sick
Execution
Playing with “clickbait” youtube style reaction video thumbnails allowed us to shine a light on the unexpected results of ordering prescription drugs online. Creating a series of thumbnails to generate a “trending” style series of content, we replicated the style for each individual content platform. We created a design system using symbols associated with danger and combined this with bold 3D typography to reinforce the message.
Playing with “clickbait” youtube style reaction video thumbnails allowed us to shine a light on the unexpected results of ordering prescription drugs online. Creating a series of thumbnails to generate a “trending” style series of content, we replicated the style for each individual content platform. We created a design system using symbols associated with danger and combined this with bold 3D typography to reinforce the message.
Designer: Aoife Davis
Art Director: Ciaran Dolan
Art Director: Ciaran Dolan
