Raise awareness of the risks of purchasing prescription medicines online with a goal of changing behaviours. 
Click Click Sick
Playing with “clickbait” youtube style reaction video thumbnails allowed us to shine a light on the unexpected results of ordering prescription drugs online. Creating a series of thumbnails to generate a “trending” style series of content, we replicated the style for each individual content platform. We created a design system using symbols associated with danger and combined this with bold 3D typography to reinforce the message.

Designer: Aoife Davis
Art Director: Ciaran Dolan
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