Brief:
Increase Club Orange's social engagement during the first lockdown during covid19.
Idea:
The Bits we Miss
Execution:
Increase Club Orange's social engagement during the first lockdown during covid19.
Idea:
The Bits we Miss
Execution:
A social campaign running over Instagram and Facebook engaging with Club Orange's key audience. The campaign asked followers to engage with Club Orange on what they were missing the most during lockdown. The campaign references the smaller things in life, the bits we take for granted as being the bits we really miss the most. It was successful in creating a sense of unity and gratitude for the smaller things in life, at a time when we never felt so far apart.
Project at OLIVER Ireland
Social Media Manager: Chris Brady
Designers: Aoife Davis & James Wall
